Writing

A working archive, not a news feed.

Notes and essays I return to — on building AI products, keeping engineering legible, and the discipline of design. Written to think, not to publish on a schedule.

Read on

01 — In focus

The one I'd hand you first.

Cover — abstract editorial forms suggesting confidence and uncertainty.

Artificial IntelligenceFeatured

Designing for when the model is wrong

Most AI product thinking optimises the average case. The experience is decided by the tail — the moments the model is confidently wrong — and that is a design problem, not a modelling one.

November 20257 min read

02 — The archive

Everything else, by date.

September 20256 min read

Business Informatics is a translation discipline

The most valuable skill the field teaches is not coding or strategy — it is translation between people who think in systems and people who think in outcomes.

Business

June 20254 min read

In praise of boring technology

The most productive technical decision is usually the least exciting one. A short argument for boring, legible tools.

Engineering

February 20254 min read

Notes on editorial interfaces

A few working notes on bringing the restraint and hierarchy of print into product interfaces.

Design